The Power of Store Atmosphere Creation

Here are the unexpected gains from this business trip. I was so attracted to it that it reminded me of the Steve Jobs Memorial. That momentary feeling. Minimalism and the atmosphere are one. It blends the local culture - Oriental Lingnan style - the use of bamboo.

It's high, with Apple's logo in the center, and the brand's logo on the entire curtain wall. The texture of the wall is very special.

All the glass curtain walls on the external side of the shop will be seen by pedestrians, but the sides leading to this entrance are planted with green bamboo, neat and tidy, not only seductive, but also resist some sight, bamboo is like a block Wall, but it is a lively barrier, providing part of the concealment, giving a little mystery. Yes, it can't be fully exposed. That's intriguing, right?

It is unique existence. In this Sands City Shopping Center, it is a landmark. No matter whether you enter the store from the inside of the shopping center or from the outside, there is a large space in front of the store to accommodate more visitors. The main entrance, facing the street, has a wide platform in front of the stairs. In addition, there are also some steps outside the entrance on the second floor, and they only reach down to the second floor of the shop. This design has a sense of hierarchy, it seems simple, but it is not dull. The entrance from the first floor of the shopping center to the direct store does not have a door as usual. It can be directly entered, which is very natural.

Another refreshing thing is the sense of space in the shop.

In the ground floor there are lots of experience tables with Apple's main products on display. In addition, there is space in the teaching area and there is a large LED screen to demonstrate teaching. Some partners' companion products are generally placed in wall cabinets. It is worth mentioning that there are also some sofas here for the convenience of visitors, you can take a break when you need it.

The aisle is wide enough, and I can easily walk inside by pulling the suitcase. Similarly, the tall bamboo is the only decoration of the shop style, they are placed on the sofa area, besides the two walls which without cabinets on wall.  Bamboo stands for nature and vitality.

The hollow design is used on the first floor, and you can see the goods on the ground floor. There are not many products on the first floor, but more are left blank. So, open up your horizons even more. A lot of visitors came together and seemed to have a party feeling. Such a large space is suitable for parties, isn't it?

Customers gathered here from all directions on the ground and the first floors, and saw the scene, as well as the shallow pool next to the straight ladder on both sides of the main entrance on the ground floor, reminiscent of the idiom: wind and water rise. Obviously the design here has a certain degree of Feng Shui.

Finally, one thing to mention is that the direct store is different from its authorized dealers in that the product categories are complete. More options for accessories. You see, the iWatch has a wide selection of straps. Similarly, the choice of the protective case for the iPhone 11 Pro is dazzling. A spot can be seen on the display shelves.