New iPhone New Look - Simple Design But Not Simple

The new iPhone 11 went on sale in September. You see, those Apple stores have been replaced with new look - new products with new advertising stuff.

After observation, the replacement of the new store in the Apple store is more environmentally friendly and economical, and the efficiency is high.

Now let's see what is the main replacement for its store props. Think carefully, mainly on some billboards - the image on the wall and the small acrylic display on the showcase stand. These all need only to change the advertising screen, which is indeed an environmental advocate.

There is one point worth mentioning, that the wooden props used are very durable. In the impression that this store has used these props for three years, it has not been replaced. This is a move of environmental protection, isn’t it?

The main color of the store display cabinet of the Apple mobile phone is white, which is soft and creamy, matt, not glaring, and has a grade. In addition to displaying the wood tones used in iWatch, other Apple products are displayed in white experience display tables.

You may notice that there are some gray display racks behind the store, all of which are the accessories for mobile phones, computers and iPads, which are not made by Apple. Therefore, such a display is more distinct. Regional division of major and minor products.

The best-selling products are placed near the main entrance of the store, and the accessories for mobile phones and computers are placed far away from the entrance. That kind of display is obvious - at first glance, iPhone is the best-selling product. In addition, other major products such as iPad and Macbook are on the left and right sides of the main entrance.

From the overall planning point of view, the main entrance to the final checkout counter, the display structure of the goods is vertical, extending to the last side with three longitudinal lines. This display structure is characterized by repetitiveness. But because of the central main axis, it is only roughly vertical, in fact it is curved. Do you see it? The central main line is first round, then rectangular, then a square of the private teaching area, followed by a relatively large headphone speaker with a long, large showcase. The left and right sides are basically vertical lines.

Now, let's go back to the main entrance to the best-selling iPhone column stand, behind it is the distinctive iWatch stand. The arrangement of products on iWatch's booth is arranged horizontally. On the top of the table, different styles of smart watches are placed on both the entrance and the back-to-door entrance. In the center of the table, there are glass cabinets that are embedded downwards, and iWatch with different straps is placed inside. It is also horizontally arranged so that users can compare different colors.

In addition, this store has another entrance, just at the other end of the checkout counter. Now let's take a look at the display structure there. Similarly, there are two cylindrical mobile phone booths not far from the entrance. Among them, the entrance to the left front, that is, the cylindrical booth that informs the main area of the store not only has a mobile phone, but also iPad, iWatch. And behind the round booth is the iMac exhibition area of the computer.

It is worth mentioning that the entrance behind this is the street front, so that pedestrians can see all the main products of the store from the outside, which is really good presentation, very good. Here, because the entrance to the back door of the shop is not far from the wall in front, it is not suitable for vertical display, and only the horizontal display structure can be used.

When it comes to environmental protection, unlike other brands that use LED light boxes to make advertisements for products, they use fabrics, but without lights, but with spotlights on the ceiling.

The print ads in the Apple store are doing very well! You see, this new iPhone advertising, the close-up of the three lenses is like three big eyes looking at you, and the other is to highlight its waterproof function.

New iPhone New Look - Simple Design But Not Simple.