The Store Display Trends for Home Appliances_Store Display Trends_Information

Every time visiting shopping mall or home appliance stores, there must be something new discoveries. In this ever-changing era, nothing is immutable, and even these props used to set off goods will be innovated. If you cannot keep up with the pace of the times, it is really easy to be eliminated. Old-fashioned merchandise can’t attract customers, and they can’t afford their purchasing desire. In this case, sales will be greatly reduced.

At the recent AWE show in Shanghai, we saw the trend elements of home appliances and the various home appliances that match them.

Now let’s taking a look at the display fixtures of these big gammas. Let’s go.

Trend 1 - Great Efforts for Better User’s Experience

From the trade show we recognize, organizations pay more attention to the user’s experience at shop. It becomes a key trends for store display.

First, we look at the vacuum cleaner display from Bosch. Beside the vacuum cleaners, you will see there are three different floor materials - wood, carpet and floor tiles. From the trial, customers can experience the vacuuming ability and noise on different grounds. The experience can be helpful for shopping decision.

Temial tea machine from Vorwerk, while making tea to the guests, explains the functions of the tea maker. In the process, customers will ask their questions to get more understanding on tea making machine. This generates a relaxed atmosphere and achieves a better communication. In this way, the customer tastes the tea made by the tea art mechanism, knowing what quality the tea maker can bring - is it better than normal way of making tea. Through drinking tea and communication, customers have mastered some important information and knew the steps on how to use the tea maker.

Notebooks and monitors require users to try and experience the performance of the product before purchasing. Customers can use these tests and reviews to know if the product is suitable and whether the product’s advantages are what the user needs. These factors will affect the customer’s purchase intention. Therefore, when exhibiting these products, merchants need to create an easy experience environment that allows customers to easily experience and shop.

Trend 2 - Create A Practical Scene for Commodity Display

Not only paying attention to user’s experience, but also displaying home appliances at the real and practical scene. It is another trends for big brands for commodity display.

The display of Hitachi’s heating system: air source heat pump which prepare a bedroom and install its heating system. The use of glass on the floor make it clear to see the structure of the heating. This direct and practical display provide an easy understanding for customer. Then they will compare with other brands or the previous old style of heating. In this way, it is convenient for customers to make decision.

Panasonic washing machines set off a product by creating a real scene. Intuitively tell the customer that this can be matched with the furniture with its washing machine. It’s really simple and practical. These big names are using this practical application scenario, allow customers to more intuitively understand that goods can be presented in such a way, in good results, a desirable lifestyle.

Trend 2 - Create A Practical Scene for Commodity Display

Not only paying attention to user’s experience, but also displaying home appliances at the real and practical scene. It is another trends for big brands for commodity display.

Another example from Panasonic is the embedded gas stove. Set up a kitchen to display the gas stove. In this way, customer will know the whole space they need to place the stove, and how to make it looks nice. As you see, the decoration and plants create a better atmosphere which makes the commodity looking better. The scene decoration, the ornament and the display fixtures all together generate a vivid and elegant lifestyle environment. Good shopping environment is more attractive and leads to better sales.