What is the soul of shop display shelves?

What is the soul of shop display shelves and shop props? Is it practical? Or is it something unique?

Or use some dazzling props to attract customers to enter the store, even have more interest to stop and pay more attention to the goods?

In fact, according to the image of different brands and the characteristics of the product, it is necessary to provide corresponding shelves

and props in order to set off the characteristics of the product.

Yet according to the needs of different brands, corresponding adjustments must also be made.

Store shelves are used to assist with merchandise display. This is the most basic function. At this point is the need to be met.

Secondly, it is the style that keeps up with the times.

With people's pursuit of beauty, not only the product itself, but also the store shelves and the decoration of the products, as well as the shop props,

are all important parts of the brand image.

Imagine if a clothing store just hung rows of clothes with a few iron shelves, and there were five or six table-shaped cabinets on it - with clothing of various styles.

Can such a clothing store attract you to take a look?

The answer is obvious.

There are too many brands in the market, and each one must attract attention. But it can't follow the flow, without personality,

it is easy to be overwhelmed by many brands.

Even for the same brand, the display will change. You see Versace stores in the same city, but the store displays used in different locations are different.

One of them is related to the location of his shop. This white-toned room is long and square, and is located beside the square on the ground floor.

What is more, in different festivals, the atmosphere of the store also needs to adjust accordingly. Just like during the New Year,

the red color not only has a festive atmosphere, but also attracts more attention. Red is bright and the wavelength of the light is more noticeable.

Fossil uses many red elements, red boxes, red on posters, promotional slogans, and more.

Different shades of red and saturation of red to create a warm festive atmosphere.