How to show strength through company introduction

A brand’s store or promotion at a booth at an exhibition often requires a company or brand introduction. This is especially important for well-known companies with a certain history. On the one hand, it is to show strength, on the other hand, it is possible to introduce more customers to understand the company’s situation.

Today we will list something about company presentations from a number of well-known companies, from which we will get some inspiration and current trends.

1 - Clivet

Clivet is an Italian central air-conditioning company. As can be seen from the figure, the company’s introduction includes the company’s founder profile, the year of establishment, the time of creation, and other descriptions of the company’s major milestone, which are correspondingly marked with the year.

Every major event is accompanied by pictures and text descriptions, so that it is clear. The numbers in the year use luminous letters. This display broke the boring and brought highlights to the company. The materials used for the overall display are wooden board, the led lights and luminous letters of aluminum frame.

2 - LG

When LG promoted its brand, it emphasized its corporate slogan: Innovation for a better life. In addition, the company’s establishment period of 61 years is specially marked. This is a long-standing performance. You know, 61 years is also a long time. Compared with those that have only been for more than ten years, it has its advantages.

The company slogan in both Chinese and English uses acrylic as raw material. Below are some of the main products that describe LG: the development history and awards of TV, washing machine and refrigerator, and list the main product developments. On the four sides of these introductions, using LED lights to increase the brightness which will attract more attention from the audience.

From the above two examples, illuminating is a big element and highlight. And the materials are also diversified. This is the development trend of display props.

3 - Hitachi

Hitachi’s brand name is shown in luminous letters. This is the basic element that many brands use. A phrase “Hundred Years of Hitachi” tells the history of the company and is a Japanese company with a hundred years.

Its company introduction is described in four phases. Each stage has a description of some major issues. Apart from the luminous letter for brand name, there is no other special presentation for its history. However, seeing the description of these permutations and combinations gives a demonstration of strength. After all, there is no certain strength, and there will not be many things that can be revealed. The main body is displayed in black tones with mysterious and serious style.

4 - Panasonic

Another century-old Japanese company - Panasonic is also highlighting its founding year - a 100-year history.

The presentation of the company is different from that of the vertical display. The upper and lower parts are guided by a golden horizontal line and extend from top to bottom. The far right is the year 1918, the left is now, not written, but before it was 2018. The figures for the two years are obvious, and you know that there is a hundred years of history at a glance.

From the horizontal line of this axis, the farther to the far right is the oldest, and the far left is the most recent. It is distributed up and down and will not be intertwined. Among them, many important developments have been accompanied by pictures, and some have just had no corresponding pictures, but written in words.

There are not many companies in a hundred years, and its history is concentrated on this whiteboard, telling its story.

The introduction of Panasonic history is relatively low-key, there is no luxury materials and layout, but its color matching is nostalgic, showing its long history.

5- AEG

Another company over 100 years old, from the German high-end home appliance brand AEG. Its LOGO main color is red. A festive color. With a history of 130 years, it focuses on high-end home appliances and focuses on quality.

Explain that the company’s history is mainly to let customers know the brand of AEG through the form of pictures and texts. Important people and important company milestones are essential. There are also some product development times, such as the production of the first rice cooker in 1910 and the Dandy vacuum cleaner in the assembly line in 1913.

The company brand LOGO uses red luminous word, and the luminous letter frame is stainless steel. The pictures are square, each of the same size, neatly displayed there, and the spacing of each picture is the same. These illustrate its rigor! In addition to the brand, it also highlights the brand’s founding 130 years, its brand philosophy and expertise, are expressed in these two points: Always an idea ahead, over 130 years of excellence.

6 - Summary

Throughout the display props introduced by the above companies, summarize the current display trends. First, the materials used in the props are diversified. Second, the application of luminous characters is becoming more and more popular. In addition, the use of LED strips for illuminating is also an important element fo display props. This can attract the attention of the audience. Third, the company’s introduction will highlight the years of creation, as well as the rich history of the company.