From barrel vacuum cleaners, horizontal vacuum cleaners, to handheld wireless vacuum cleaners that are now popular. This is a big change. Initially, vacuum cleaner products were designed with a focus on cleaning capabilities. To today’s home vacuum cleaners, cleaning ability and high efficiency are essential conditions. Also people pay attention to its convenience, save time and effort, high value and high cost performance. It is really going to be perfect. From the innovation of these vacuum cleaners, we have seen that the focus of modern people is shifting, higher requirements than before.
While the vacuum cleaner’s props are displayed from the simple styles of the past, and are placed a lot together to attract customers. To the present, highlighting the selling point and main performances, as well as the experiential display design and shopping experience.
It has been very popular recently to promote it: hand-held wireless vacuum cleaners. Today we focus on the props display of such products, to see which one attract you more and want to know more about it.
1 - Toshiba Vacuum Cleaner Display Style
Toshiba emphasizes light weight and super strong. The light weight of the vacuum cleaner is a big selling point for modern people. Most modern people do not have to do heavy work, and the bearing capacity is weak. The light and easy operation of the product will be very popular.
What is more, light weight implies that the applicable population is wider from juniors to the elders. It releases the burden and make housework easier. Light weight can be less energy consumption and faster cleaning tasks.
Though it is light in weight, but sturdy and durable which reflects in its fine and good quality materials and technology. Otherwise, super strong will not be promoted here to describe its vacuum cleaner features.
Overall, Toshiba’s display style and display props are a minimalist, simple yet elegant. Although Toshiba did not elaborate on other basic features of its products. It is mainly based on simplicity in the props and displays of the products. There are not many words, but leave enough room for customers to verify the effectiveness of its products. The carpet and other material floor are next to the vacuum cleaners - there are plenty room for consumers to try the cleaner and see the effect.
A little subtle, but not obvious, and generally style. This match is consistent with its philosophy. In terms of props, the elements of the wooden boards and the wood grain, the color of the black and white contrast is used.
It is worth mentioning that the display of vacuum cleaners is not just based on quantity to win - show a lot together. It is more focused on the overall display atmosphere and user experience.
2- LG Vacuum Cleaner Display highlights
LG’s vacuum cleaner displays are in different way. Here we goes. LG A9 series vacuum cleaner, highlights five major functions: five-fold filter system, dual battery life, front air outlet, strong suction, 4-speed adjustment lever, adjustment range is arbitrarily adjusted within 880-1112mm.
Its merchandise demo lists the main functions of the vacuum cleaner. And the parts of the vacuum cleaner are dismantled and released, in an educational way, let everyone know its product structure.
Different consumers have different perceptions of how to present such products. Some people think that this way is good, you can know the structure of the product, it is equivalent to learning the vacuum cleaner. In the past, most of them were to inform the pattern of the product manual to learn, and the existing is an intuitive learning of the real thing. The effect is definitely more attractive than the pattern on paper.
As can be seen from these pictures, the LG vacuum cleaner’s prop mainly use wood, acrylic, and glass materials. The color matching is also dominated by matte white, with grayish black and yellow in between. The vacuum cleaner itself is dominated by dark gray black, so the props are more prominent with white.
From the display props of the above two brands, we can see that the display method of the vacuum cleaner should combine the characteristics of the product, highlight the selling point of the product, create more experience, and leave room for the customer to test the product and participate in it. Of course, these images cannot be separated from the image of the brand.
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